The human being is a wonderful multifaceted creature.
His endless creativity, invention and imagination have left its mark on the whole world. Even if people have habits and everyday rituals, they are also constantly on the hunt for something new.
We all behave this way, because it is in human nature: our creativity continually introduces new possibilities in practical actions we do every day and provokes a variety of social responses.
That’s the reason why we all leave our mark on others and the world every day. What a great chance!
Let’s think about clothing: as it is more than a response to the need to put something on, because it is an expression of identity, Fashion expresses temperaments and personalities by combining the value of manufacturing with creativity, in close connection with society.
Thanks in part to a boom in production after the World War II, fashion (as the others manufacturing and sectors did) has become much less expensive and much more abundant.
That means that, as inspiring and creative as the fashion industry is, every day it may consume (and is actually consuming in many cases) a lot of environmental and human lives resources, with needlessly fast-paced production and unfair working conditions.
The Slow Fashion movement goes towards a mindful and sustainable manufacturing and an attentive and sustainable consumption.
A Slow Fashion brand ensures a responsibility over the customer’s personal style providing fair and high-quality products, that respect the environment, life, health and workers.
A Slow Fashion buyer disrupts the status quo, slowing down fashion consumption as a huge step towards reducing extreme consumption.
How to reduce your fashion footprint
There are many ways to reduce our fashion footprint, for a happier planet.
Reduce the consumerism:
Reduce the amount of clothing you purchase. Buy less but high-quality products to slow down fashion consumption. It is also useful if you inventory your closet to be sure you have all your wardrobe under control. Probably you will find that you haven’t worn some of your clothes and accessories in the past year!
Enjoy your garments for as long as possible, using a careful and preserving approach that will reduce the environmental impact of each piece of clothing.
Opt for high-quality pieces:
Become a careful shopper, investing in the craftsmanship and high-quality materials that conscious brands are valued for. Slow fashion is made to last longer, this way you’ll extend the life of your coveted items, and you won’t have to regularly replace fast fashion pieces.
Choose truly committed to the cause sustainable brands.
Spend some time to know about the history and philosophy of a brand that you want to purchase from, discerning between ‘greenwashers’ and companies which are clearly and truly engaged in improving life quality. This includes of course ecologically friendly practices, but also a detailed attention into consumer’s health and the working conditions of the employees.
Every activity and business has an impact into the world, let’s make it the smaller that we can.
World needs an EcoRenaissance, and the world is crowded of people. Each one can make the difference, and as you are the painter of The Future canvas, make them long-lasting, happy, unique and beautiful pieces!