The aim of this project is to revaluate and implement in a virtuous, ethic and sustainable way the feeling of belonging and the awareness of the importance of quality craftsmanship, as a form of shared protection and industry support. All this is combined with the willingness to focus on the ancient arts and professions of the Italian tradition, on the local experience and productivity, seen as a tool to set the basis for a new business, to empower the indigenous craftsmanship and innovate it in order to promote and instil the huge Italian and Sicilian cultural and environmental heritage.
Kweder brand has its roots in the various craft-guilds flourished through time in Sicily and in the Italian manufacturing history. It affirms its strong belief in the possibility to search, express, celebrate what is considered ‘beauty’ through the exaltation of facts, personalities, truths, symbols, memories and projects. How is this possible? By using nature and life-preserving principles, without animal-derived ingredients, by pursuing care, empathy and harmony, by triggering new social relationships and new lifestyles through unusual expressive ways.